Why You Need Search Engine Optimization
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business will
hire a service provider to improve its organic Google search result listings..
You have heard about SEO. You are convinced SEO works very well for different kinds of online business. What you probably wonder is why it is so powerful.
1. SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you are leaving money on the table.
2. SEO Turns The Spotlight On Your Sales Rockstar
Website open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it is told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your perfect employee, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
3. SEO Is A Crucial Part Of Your Marketing Mix
If you have read my other posts here on Search Engine Land, you will already know that I am clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
4. SEO Pricing Is Variable
Pricing SEO services is difficult (even though some argue that it is really simple, as you can see from the discussion around my earlier post titled, How Much Does SEO Cost?).
5. SEO Is Never Too Costly!
Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you’re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!
6. SEO Is not Icing On The Cake, It is An Important Ingredient
Ok, now that you have spent a fortune on your new website (and it looks great!), the last thing you want is to listen to a consultant who asks you to invest even more money to be visible on search engines.
7. SEO Goes To The Heart Of Your Business
Great SEO demands more than just coding skills and a search-friendly CMS. It is no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.
8. SEO Builds Trust & Credibility
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you are the best.
9. SEO Helps Build Your Brand
Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.
10. SEO Is A Long-Term Strategy
SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that is the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a short term focus, it delivers an ongoing ROI over the long term also.
11. SEO Drives Offline Sales
It is why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline companies digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.
12. SEO Attracts Relevant Traffic With High Conversion Potential
SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is (in SERPs), and with some keen deductive reasoning, even identify the intent behind keyword searches.